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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Motiva’s Product Updates and Coming Attractions for March 2023

The latest updates for Motiva and Dark Pool users will help streamline workflows, improve overall...
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Worried About Data Compliance? Motiva's Dark Pool Can Help

There are really two different types of compliance with which email marketers should concern...
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4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...
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Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?

When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
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Will ChatGPT Replace Human Creativity? Our Interview with the Hyped AI

ChatGPT has been making headlines for the last few weeks, and for good reason: It's the most...
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Cheat Codes for Marketers: How to Use Motiva’s Subject Line Analyzer

Introducing our upgraded subject line analyzer, now with automatic subject line generation.
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Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...
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Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know

Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.
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How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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