Motiva AI Blog

How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using more three or more email versions in your message...

Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management...

Sender Persona Testing with Robin Woolley of Royal Mail

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

Sender Persona Testing

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

Send Time Analysis

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

Calculating an Email Baseline

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Approaches to Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

Finding Opportunities for Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...