Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Why Apple’s Email Privacy Announcement Should Make You Rethink Your Email Strategy

Last week, Apple announced a series of new privacy preserving features, and for email marketers,...

Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...

How Send Time AI Reaches Your Contacts on Their Schedule

How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using more three or more email versions in your message...

Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

Send Time Analysis

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

Calculating an Email Baseline

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Approaches to Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

Finding Opportunities for Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...