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Frank Flavell
Frank is Motiva's Customer Success Lead and he's ready to help you get the most out of Motiva AI's email marketing optimizations.
Unengaged Contacts Aren't Necessarily Fatigued. Here's why.
Your Sender Score is decent. Your deliverability seems okay. Your hard bounces are under control. ...
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
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How to Use the From: Line to Boost Email Open Rates
There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
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Tips and Tricks for Optimizing Event Promotions
Events are a great way to qualify leads and build a relationship with potential and existing...
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How to Conduct Send Time Analysis to Improve Your Email Strategy
A well timed email can be the difference between a new relationship or a missed opportunity. ...
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How to Calculate an Email Baseline to Track Improvement
You can't track performance improvement and the impact of your efforts without a baseline. ...
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Use These 3 Approaches to Calculate Email Marketing ROI
Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
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How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
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Why Message Testing Doesn't Work with Small Contact Groups
Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
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Developing Email Versions for Testing
Multivariate message testing is one of the most powerful tools for optimizing content and...
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The 4 Points of a Great Business Case Study
Communicating marketing impact is more important than ever. Digital channels give us access to...
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