Scott Gutelius

Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.

5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?

When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...

Will ChatGPT Replace Human Creativity? Our Interview with the Hyped AI

ChatGPT has been making headlines for the last few weeks, and for good reason: It's the most...

Cheat Codes for Marketers: How to Use Motiva’s Subject Line Analyzer

Introducing our upgraded subject line analyzer, now with automatic subject line generation.

Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know

Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Healthy is Your Contact Database? Our Update Shows You At a Glance

If you've been involved with email marketing strategy for any amount of time, you already know that...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

Checklist: Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...