Scott Gutelius

Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How Data Enrichment Improves Your Segmentation Strategy

As we (and many others) have said in the past, quality data is the foundation for marketing...

Your Marketing Strategy is Wrong: How False Signals Mislead Marketers

A recent survey of marketers reveals that a third don't trust their marketing data, and over half...

Send Time Optimization: How Ours is Different, and Best Practices

Want to impress your audience? Use Motiva's Send Time AI

Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...