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Scott Gutelius
Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.
How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
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