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Scott Gutelius
Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.
New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
2 Minute Read
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
2 Minute Read
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
3 Minute Read
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Send Time Optimization: How Ours is Different, and Best Practices
Want to impress your audience? Use Motiva's Send Time AI
4 Minute Read
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Every Email is an Opportunity: Tips for Automated Nurture Campaigns
Every email marketing campaign is an opportunity to learn more about your audience. With every...
4 Minute Read
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Email is Dead. Long Live Email! (Spoiler: It's not really dead.)
Have you heard? "Email is Dead!"
2 Minute Read
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How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing
Wondering how Motiva message testing works? Here's a peek under the hood.
2 Minute Read
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
2 Minute Read
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How to Implement Segments in an Eloqua Campaign
Everything you wanted to know about segmentation (but were afraid to ask)
1 Minute Read
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How to Configure a Frequency Management Email Test
How do you know how much email is too much for a particular segment?
5 Minute Read
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How to Reach More of Your Audience Through Segmentation
One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...
2 Minute Read
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