Scott Gutelius

Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.

How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using more three or more email versions in your message tests.

Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...