Scott Gutelius

Scott is Motiva's Support Engineer and Content Creator, partnering with customers to solve technical issues and devise new ways of approaching email marketing.

How Send Time AI Reaches Your Contacts on Their Schedule

By combining your audience's historical open data with advanced AI modeling, Per Contact Send Time...

How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using three or more email versions in your message tests.

Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...