How Send Time AI Reaches Your Contacts on Their Schedule

By combining your audience's historical open data with advanced AI modeling, Per Contact Send Time AI ensures your audience receives your messaging when they are most likely to engage.

 

If you’re looking for another way to leverage Motiva to boost engagement, try Per Contact Send Time AI.

Automatic Send Time Analysis & Predictive Modeling

Instead of relying on the highest average open rate for a general segment, Send Time AI analyzes the open data for each of your existing contacts over the past 12 months to determine the best day of the week and time of day to send an email to individual contacts. 

It doesn’t stop there. The mistake that many marketing automation suites make is that they assume your contacts’ future behavior will be the same as their past behavior.

What sets Send Time AI apart is that it recognizes your contacts’ behavior will change over time. So that historical data is combined with advanced AI modeling to adapt to the shifting open times of each of your contacts.

With every email sent, the Send Time AI learns more about your contacts and becomes even more targeted.

This allows you to send emails at a time personalized to each of your contacts, but at scale and without manual intervention. Send Time AI even accounts for your contacts’ time zones.

Automatic batching, scheduling and sending

Motiva then groups each contact with others who engage with emails at the same time of day and week, and sends that batch over to Eloqua at the optimal time.

This means that a batch sent to Eloqua will include, for instance, just the contacts who tend to engage at 2pm on a Tuesday, rather than using broader demographic assumptions, such as all contacts with a particular job title will open their emails at the same time of the day and week.

The results are then fed into the reporting dashboard, so you can see at a glance when your contacts are engaging.  Below is an example Open Rate by Send Hour heat map for a Send Time AI step.

STO-Campaign-level

This can help refine send strategies overall, and help identify key times of the day and week to target with other types of campaigns, such as Message Testing and Simple email blasts.

 

Global-Send-Time

For instance, looking at the global Send Time chart above, the send windows with the highest overall engagement are 9am and 8pm on Mondays, Wednesdays, Thursdays, and Saturdays (outlined in red).  Use this insight to improve your open rates on simple batch and blast emails or to obtain the quickest feedback from your contacts for a Message Test. 

Top-Send-Times

Plus, no matter what kind of campaign you are running, open data is being collected on your contacts, and that data will be used in your next Send Time AI steps. The more you use it, the smarter it gets!

For more information, check out our article on Per-Contact Send Time AI.

Ready to learn more about how Motiva can boost engagement with your unique audience? Pick a time for a demo:

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