Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...

Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know

Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Healthy is Your Contact Database? Our Update Shows You At a Glance

If you've been involved with email marketing strategy for any amount of time, you already know that...

Unengaged Contacts Aren't Necessarily Fatigued. Here's why.

Your Sender Score is decent. Your deliverability seems okay. Your hard bounces are under control. ...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

Motiva AI Awarded Patent for STO

The United States Patent and Trademark Office has just issued a patent covering Motiva's AI...

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

Checklist: Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...

Announcing support for Adobe Marketo

We're super stoked to announce beta support for Adobe Marketo Engage! Get in touch if you are a...