Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

How to Ensure Prospects Receive Your Highest-Priority Messaging

At the risk of offending some marketers out there... Not all emails are important.

Why Your Open Rates Have Plummeted (and What You Can Do About It)

Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...

How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...

How to Stop Inactive Contacts from Destroying your Marketing Campaigns

Say you have a few thousand inactive contacts in your database. They may have opened one or two...

Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...

Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

First Apple, Now Gmail? How Image Prefetching Will Impact Open Data

Google is the latest email service provider to make changes that result in fake open signals.

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How Data Enrichment Improves Your Segmentation Strategy

As we (and many others) have said in the past, quality data is the foundation for marketing...