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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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How Healthy is Your Contact Database? Our Update Shows You At a Glance

If you've been involved with email marketing strategy for any amount of time, you already know that...
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Unengaged Contacts Aren't Necessarily Fatigued. Here's why.

Your Sender Score is decent. Your deliverability seems okay. Your hard bounces are under control. ...
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Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.
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Motiva AI Awarded Patent for STO

The United States Patent and Trademark Office has just issued a patent covering Motiva's AI...
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What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
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Checklist: Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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Announcing support for Adobe Marketo

We're super stoked to announce beta support for Adobe Marketo Engage! Get in touch if you are a...
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How to Ensure Prospects Receive Your Highest-Priority Messaging

At the risk of offending some marketers out there... Not all emails are important.
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Why Your Open Rates Have Plummeted (and What You Can Do About It)

Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
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How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
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