Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...

Tips for Optimizing Automated Nurture Campaigns

  Automated nurture campaigns are a great opportunity to convert new leads into loyal...

Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...

The 4 Points of a Great Business Case Study

  Communicating marketing impact is more important than ever.  Digital channels give us access...

Video: Message Testing Tips & Tricks

Watch this 5 minute video to learn how optimizing your email content with Motiva's automated...

Video: Storytelling Tips & Tricks

Take 5 minutes to learn how to clearly and quickly communicate about your campaign optimizations...

A Guide to Automated Testing: Message Testing 101

Message testing is a process of systematically experimenting to create marketing content that...

A Guide to Automated Testing: Types of Message Tests

Key Testing Differences There are several different kinds of message tests, each with a...

Video: Send Time AI Tips & Tricks

Take 5 minutes to learn more about Send Time AI and a few tips and tricks for getting the most...

Why a Staggered Send is Better for Send Time Optimization

Send Time Optimization (STO) isn’t a new concept.  As email marketers, we’ve all thought about...