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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
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Send Time Optimization: How Ours is Different, and Best Practices
Want to impress your audience? Use Motiva's Send Time AI
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Every Email is an Opportunity: Tips for Automated Nurture Campaigns
Every email marketing campaign is an opportunity to learn more about your audience. With every...
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