Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

A Guide to Automated Testing: Message Testing 101

Message testing is a process of systematically experimenting to create marketing content that...

A Guide to Automated Testing: Types of Message Tests

Key Testing Differences There are several different kinds of message tests, each with a...

Video: Send Time AI Tips & Tricks

Take 5 minutes to learn more about Send Time AI and a few tips and tricks for getting the most...

Why a Staggered Send is Better for Send Time Optimization

Send Time Optimization (STO) isn’t a new concept.  As email marketers, we’ve all thought about...