Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Your Marketing Strategy is Wrong: How False Signals Mislead Marketers

A recent survey of marketers reveals that a third don't trust their marketing data, and over half...

Send Time Optimization: How Ours is Different, and Best Practices

Want to impress your audience? Use Motiva's Send Time AI

Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

Why Your Send Time Optimization Doesn’t Work (and What To Do About It)

The ugly truth is that most Send Time Optimization is overly simplistic and easily fooled.