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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"
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How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.
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How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.
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How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)
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How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?
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How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...
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5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.
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3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.
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Why Your Send Time Optimization Doesn’t Work (and What To Do About It)

The ugly truth is that most Send Time Optimization is overly simplistic and easily fooled.
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How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...
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Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.

Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can do...
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Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
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