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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

PTC implements Motiva optimizations to increase click throughs by 46%

Learn how PTC, a global digital transformation solutions provider, partnered with Motiva to become...
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How to Improve Email Deliverability and Your Sender Score

Email deliverability is a major concern for marketers, but taking these steps will increase the...
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Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business results....
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What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
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Why Apple’s Email Privacy Announcement Should Make You Rethink Your Email Strategy

Last week, Apple announced a series of new privacy-preserving features, and for email marketers,...
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Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...
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How Send Time AI Reaches Your Contacts on Their Schedule

By combining your audience's historical open data with advanced AI modeling, Per Contact Send Time...
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How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using three or more email versions in your message tests.
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Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
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How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...
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Tips and Tricks for Optimizing Event Promotions

Events are a great way to qualify leads and build a relationship with potential and existing...
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