Sender Persona Testing with Robin Woolley of Royal Mail

 

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester, discusses the incredible results he's achieved from Sender Persona testing: 20% increase in Unique Open Rate and 45% growth in email-driven revenue.

 

Motiva QA Robin Woolley_Royal Mail - SD 480p

 

Learn more about Sender Persona testing using Motiva's automated Message Testing functionality.

Want to see how Motiva works? Pick a time to see a demo!

Schedule a Demo

Back to Blog

Related Articles

Video: Storytelling Tips & Tricks

Take 5 minutes to learn how to clearly and quickly communicate about your campaign optimizations...

Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

Sender Persona Testing

  There's a lot of focus on subject line testing for content optimization, but subject lines are...