Video: Storytelling Tips & Tricks

Take 5 minutes to learn how to clearly and quickly communicate about your campaign optimizations and impact as an email marketer.

HubSpot Video


Storytelling is essential for communicating the fruits of our labor and gaining buy-in for campaign optimizations that can make an impact on your organization's bigger goals.  Motiva's storytelling framework can help you organize your thoughts on one slide and quickly articulate results in a way executives will appreciate.

Think of it as a minified case study. You'll want to identify the challenges faced by the marketing team, along with the solution that was devised. Then you'll want to highlight the results, focusing on metrics that will resonate with the C-Suite and other executives. Finally, you'll want to describe the plan for building on your team's success, and emphasize the key results of your strategy. Presenting a summary on a slide like the one shown below will maximize impact. 

Optimization Storytelling Office Hour

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