Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...