Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...

Tips and Tricks for Optimizing Event Promotions

Events are a great way to qualify leads and build a relationship with potential and existing...

How to Conduct Send Time Analysis to Improve Your Email Strategy

A well timed email can be the difference between a new relationship or a missed opportunity....