Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Artificial Intelligence

Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

Send Time Optimization: How Ours is Different, and Best Practices

Want to impress your audience? Use Motiva's Send Time AI

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

Why Your Send Time Optimization Doesn’t Work (and What To Do About It)

The ugly truth is that most Send Time Optimization is overly simplistic and easily fooled.

Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business results....

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...