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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
best practices
Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
3 Minute Read
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
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