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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
best practices
Best Practices for Email Marketing: Email Variety = Success
As a marketer, you probably know you can send different types of emails to achieve various business...
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The Carbon Footprint of Enterprise Email Marketing
If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...
4 Minute Read
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Worried About Data Compliance? Motiva's Dark Pool Can Help
There are really two different types of compliance with which email marketers should concern...
3 Minute Read
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4 Ways to Stay Cutting Edge with Your Email Marketing in 2023
Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
1 Minute Read
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
2 Minute Read
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Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
3 Minute Read
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
2 Minute Read
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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