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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
best practices
Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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