Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.

Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can...

Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not...

How to Improve Email Deliverability and Your Sender Score

Email deliverability is a major concern for marketers, but taking these steps will increase the...

Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business...

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular,...

Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...