Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Why Your Send Time Optimization Doesn’t Work (and What To Do About It)

The ugly truth is that most Send Time Optimization is overly simplistic and easily fooled.

How Send Time AI Reaches Your Contacts on Their Schedule

By combining your audience's historical open data with advanced AI modeling, Per Contact Send...

Tips and Tricks for Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

How to Conduct Send Time Analysis to Improve Your Email Strategy

  A well timed email can be the difference between a new relationship or a missed opportunity. ...