Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

Buyer Persona

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

How to Stop Inactive Contacts from Destroying your Marketing Campaigns

Say you have a few thousand inactive contacts in your database. They may have opened one or two...

Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...