Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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calculating baselines

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

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How to Calculate an Email Baseline to Track Improvement

You can't track performance improvement and the impact of your efforts without a baseline. ...

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