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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
calculating baselines
Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
3 Minute Read
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
3 Minute Read
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How to Calculate an Email Baseline to Track Improvement
You can't track performance improvement and the impact of your efforts without a baseline. ...
4 Minute Read
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