Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

calculating baselines

Why Your Open Rates Have Plummeted (and What You Can Do About It)

Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...