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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
campaign planning
Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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PTC implements Motiva optimizations to increase click throughs by 46%
Learn how PTC, a global digital transformation solutions provider, partnered with Motiva to become...
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How to Improve Email Deliverability and Your Sender Score
Email deliverability is a major concern for marketers, but taking these steps will increase the...
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Is Your Organization Ready for AI?
Implementing artificial intelligence in your marketing strategy can supercharge business results....
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Frequency Management: How to combat unsubscribes and contact fatigue
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...
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Less is More: Use Frequency Management to Win Under Tightening Rules
GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...
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How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
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