Toggle navigation
Product
Marketing AI
Dark Pool Cleanup
Motiva Generator™ Beta
How
Reinforcement Learning
Customers
Team
Resources
Support
Free Data Spot Check
Blog
Guides
Get a Demo
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
campaign strategy
Best Practices for Email Marketing: Email Variety = Success
As a marketer, you probably know you can send different types of emails to achieve various business...
3 Minute Read
Read More
4 Ways to Stay Cutting Edge with Your Email Marketing in 2023
Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
3 Minute Read
Read More
5 Steps for Measuring Success with Dark Pool Data Hygiene
You know that data hygiene is crucial to your email marketing success. But what should you track to...
2 Minute Read
Read More
Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
2 Minute Read
Read More
Cheat Codes for Marketers: How to Use Motiva’s Subject Line Analyzer
Introducing our upgraded subject line analyzer, now with automatic subject line generation.
2 Minute Read
Read More
How to be a Rock Star (at Your Next Performance Review)
Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
3 Minute Read
Read More
How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
2 Minute Read
Read More
Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
3 Minute Read
Read More
First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
2 Minute Read
Read More
What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
3 Minute Read
Read More
How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
2 Minute Read
Read More
Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
3 Minute Read
Read More
Prev
1
2
Next
