Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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campaign strategy

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...

How to Ensure Prospects Receive Your Highest-Priority Messaging

At the risk of offending some marketers out there... Not all emails are important.

Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...

First Apple, Now Gmail? How Image Prefetching Will Impact Open Data

Google is the latest email service provider to make changes that result in fake open signals.

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

How Data Enrichment Improves Your Segmentation Strategy

As we (and many others) have said in the past, quality data is the foundation for marketing...

Your Marketing Strategy is Wrong: How False Signals Mislead Marketers

A recent survey of marketers reveals that a third don't trust their marketing data, and over half...

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...