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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
campaign strategy
How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
2 Minute Read
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
3 Minute Read
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
2 Minute Read
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
3 Minute Read
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
2 Minute Read
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
3 Minute Read
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How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing
Wondering how Motiva message testing works? Here's a peek under the hood.
2 Minute Read
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
2 Minute Read
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How to Configure a Frequency Management Email Test
How do you know how much email is too much for a particular segment?
5 Minute Read
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3 Reasons Why Segmentation is Vital for Email Marketing
How do you connect with your audience? One segment at a time.
3 Minute Read
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How to Use Motiva Reports to Refine Segmentation and Boost Engagement
With the focus of email marketing shifting away from Open Rates, audience engagement will become...
3 Minute Read
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Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.
Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can do...
2 Minute Read
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