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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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campaign strategy (2)

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?
5 Minute Read
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3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.
3 Minute Read
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How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...
3 Minute Read
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Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.

Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can do...
2 Minute Read
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Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
1 Minute Read
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Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business results....
2 Minute Read
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What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
2 Minute Read
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
1 Minute Read
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How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
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How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re not...
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