Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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campaign strategy (2)

Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...

Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business results....

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re not...