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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
How to Configure a Frequency Management Email Test
How do you know how much email is too much for a particular segment?
5 Minute Read
How to Use Motiva Reports to Refine Segmentation and Boost Engagement
With the focus of email marketing shifting away from Open Rates, audience engagement will become...
3 Minute Read
How to Calculate an Email Baseline to Track Improvement
You can't track performance improvement and the impact of your efforts without a baseline. ...
4 Minute Read