Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Contact Fatigue

Unengaged Contacts Aren't Necessarily Fatigued. Here's why.

Your Sender Score is decent. Your deliverability seems okay. Your hard bounces are under control. ...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...