Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

content optimization

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular,...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...

Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...

Video: Message Testing Tips & Tricks

Watch this 5 minute video to learn how optimizing your email content with Motiva's automated...