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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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content optimization

Cheat Codes for Marketers: How to Use Motiva’s Subject Line Analyzer

Introducing our upgraded subject line analyzer, now with automatic subject line generation.
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How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
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Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...
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How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...
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What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
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How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...
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How to Calculate an Email Baseline to Track Improvement

You can't track performance improvement and the impact of your efforts without a baseline. Here's...
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How to Prioritize Opportunities for Email Marketing Optimization

If you have limited resources and time to optimize your email marketing campaigns and you’re not...
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Why Message Testing Doesn't Work with Small Contact Groups

Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
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Developing Email Versions for Testing

Multivariate message testing is one of the most powerful tools for optimizing content and...
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