Toggle navigation
Product
Marketing AI
Dark Pool Cleanup
Motiva Generator™ Beta
How
Reinforcement Learning
Customers
Team
Resources
Support
Free Data Spot Check
Blog
Guides
Get a Demo
Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
data
How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
1 Minute Read
Read More
How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
3 Minute Read
Read More
How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
2 Minute Read
Read More
Data Hygiene 101: Successful Marketing Starts with Clean Data
The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
1 Minute Read
Read More
Less is More: Use Frequency Management to Win Under Tightening Rules
GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...
2 Minute Read
Read More
How to Use the From: Line to Boost Email Open Rates
There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
Read More
Tips and Tricks for Optimizing Event Promotions
Events are a great way to qualify leads and build a relationship with potential and existing...
3 Minute Read
Read More
How to Conduct Send Time Analysis to Improve Your Email Strategy
A well timed email can be the difference between a new relationship or a missed opportunity....
2 Minute Read
Read More
Use These 3 Approaches to Calculate Email Marketing ROI
Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
2 Minute Read
Read More
How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
1 Minute Read
Read More
Why Message Testing Doesn't Work with Small Contact Groups
Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
1 Minute Read
Read More
