Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

Data Hygiene

5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?

When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...

Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...