The Carbon Footprint of Enterprise Email Marketing

If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...

Motiva’s Product Updates and Coming Attractions for March 2023

The latest updates for Motiva and Dark Pool users will help streamline workflows, improve overall...

Worried About Data Compliance? Motiva's Dark Pool Can Help

There are really two different types of compliance with which email marketers should concern...

4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...

5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?

When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...

Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...