Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

Email Deliverability

Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Healthy is Your Contact Database? Our Update Shows You At a Glance

If you've been involved with email marketing strategy for any amount of time, you already know that...

How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...

How to Stop Inactive Contacts from Destroying your Marketing Campaigns

Say you have a few thousand inactive contacts in your database. They may have opened one or two...

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.

Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can do...

Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...