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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Email Deliverability
Worried About Data Compliance? Motiva's Dark Pool Can Help
There are really two different types of compliance with which email marketers should concern...
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4 Ways to Stay Cutting Edge with Your Email Marketing in 2023
Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
2 Minute Read
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Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress
Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
1 Minute Read
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
2 Minute Read
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
2 Minute Read
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Email is Dead. Long Live Email! (Spoiler: It's not really dead.)
Have you heard? "Email is Dead!"
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
2 Minute Read
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How to Implement Segments in an Eloqua Campaign
Everything you wanted to know about segmentation (but were afraid to ask)
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