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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Email Marketing
Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
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Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know
Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.
3 Minute Read
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How to be a Rock Star (at Your Next Performance Review)
Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts
You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
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What the Golden Girls Can Teach You About Sender Personas
Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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