Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Email Marketing

How Healthy is Your Contact Database? Our Update Shows You At a Glance

If you've been involved with email marketing strategy for any amount of time, you already know that...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

Checklist: Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...

How to Ensure Prospects Receive Your Highest-Priority Messaging

At the risk of offending some marketers out there... Not all emails are important.

How to Stop Inactive Contacts from Destroying your Marketing Campaigns

Say you have a few thousand inactive contacts in your database. They may have opened one or two...

Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

Your Marketing Strategy is Wrong: How False Signals Mislead Marketers

A recent survey of marketers reveals that a third don't trust their marketing data, and over half...