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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Email Marketing
Best Practices for Email Marketing: Email Variety = Success
As a marketer, you probably know you can send different types of emails to achieve various business...
3 Minute Read
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The Carbon Footprint of Enterprise Email Marketing
If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...
4 Minute Read
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Worried About Data Compliance? Motiva's Dark Pool Can Help
There are really two different types of compliance with which email marketers should concern...
3 Minute Read
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Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
2 Minute Read
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Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know
Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.
3 Minute Read
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How to be a Rock Star (at Your Next Performance Review)
Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
3 Minute Read
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts
You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
3 Minute Read
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
1 Minute Read
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
2 Minute Read
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What the Golden Girls Can Teach You About Sender Personas
Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
2 Minute Read
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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