Toggle navigation

Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

email optimization

4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
3 Minute Read
Read More

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
3 Minute Read
Read More

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
2 Minute Read
Read More

How to Ensure Prospects Receive Your Highest-Priority Messaging

At the risk of offending some marketers out there... Not all emails are important.
2 Minute Read
Read More

Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...
4 Minute Read
Read More

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"
2 Minute Read
Read More

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.
2 Minute Read
Read More

How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...
3 Minute Read
Read More

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
2 Minute Read
Read More

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
1 Minute Read
Read More

How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
Read More

Tips and Tricks for Optimizing Event Promotions

Events are a great way to qualify leads and build a relationship with potential and existing...
3 Minute Read
Read More
Prev 1 2 Next