Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

email optimization

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular,...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

Tips and Tricks for Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

How to Conduct Send Time Analysis to Improve Your Email Strategy

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...