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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Frequency Management

Best Practices for Email Marketing: Email Variety = Success

As a marketer, you probably know you can send different types of emails to achieve various business...
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Motiva’s Product Updates and Coming Attractions for March 2023

The latest updates for Motiva and Dark Pool users will help streamline workflows, improve overall...
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4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
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Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.
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How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.
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How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?
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5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.
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Why Apple’s Email Privacy Announcement Should Make You Rethink Your Email Strategy

Last week, Apple announced a series of new privacy-preserving features, and for email marketers,...
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Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...
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