Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

Frequency Management

Best Practices for Email Marketing: Email Variety = Success

As a marketer, you probably know you can send different types of emails to achieve various business...

Motiva’s Product Updates and Coming Attractions for March 2023

The latest updates for Motiva and Dark Pool users will help streamline workflows, improve overall...

4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

Why Apple’s Email Privacy Announcement Should Make You Rethink Your Email Strategy

Last week, Apple announced a series of new privacy-preserving features, and for email marketers,...

Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...