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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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marketing automation (2)

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
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How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using three or more email versions in your message tests.
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Less is More: Use Frequency Management to Win Under Tightening Rules

GDPR and Email Sender Reputation are creating new hurdles for marketers. Frequency Management can...
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
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How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...
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Tips and Tricks for Optimizing Event Promotions

Events are a great way to qualify leads and build a relationship with potential and existing...
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How to Conduct Send Time Analysis to Improve Your Email Strategy

A well timed email can be the difference between a new relationship or a missed opportunity....
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How to Calculate an Email Baseline to Track Improvement

You can't track performance improvement and the impact of your efforts without a baseline. Here's...
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Use These 3 Approaches to Calculate Email Marketing ROI

Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
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How to Prioritize Opportunities for Email Marketing Optimization

If you have limited resources and time to optimize your email marketing campaigns and you’re not...
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Why Message Testing Doesn't Work with Small Contact Groups

Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
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Developing Email Versions for Testing

Multivariate message testing is one of the most powerful tools for optimizing content and...
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