Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

marketing automation (2)

How to Conduct Send Time Analysis to Improve Your Email Strategy

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...

Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...

The 4 Points of a Great Business Case Study

  Communicating marketing impact is more important than ever.  Digital channels give us access...

Video: Message Testing Tips & Tricks

Watch this 5 minute video to learn how optimizing your email content with Motiva's automated...

Video: Storytelling Tips & Tricks

Take 5 minutes to learn how to clearly and quickly communicate about your campaign optimizations...

Why a Staggered Send is Better for Send Time Optimization

Send Time Optimization (STO) isn’t a new concept.  As email marketers, we’ve all thought about...