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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
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marketing effectiveness
Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress
Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...
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Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know
Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
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