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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
marketing effectiveness
Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
2 Minute Read
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
1 Minute Read
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
2 Minute Read
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
3 Minute Read
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
3 Minute Read
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
3 Minute Read
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
2 Minute Read
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
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