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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
marketing effectiveness
Best Practices for Email Marketing: Email Variety = Success
As a marketer, you probably know you can send different types of emails to achieve various business...
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Motiva’s Product Updates and Coming Attractions for March 2023
The latest updates for Motiva and Dark Pool users will help streamline workflows, improve overall...
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4 Ways to Stay Cutting Edge with Your Email Marketing in 2023
Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress
Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...
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Motiva AI vs. Eloqua's Advanced Intelligence: What You Should Know
Cross-shopping Motiva AI and Eloqua's Advanced Intelligence? Here's what you need to know.
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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How to Ensure Prospects Receive Your Highest-Priority Messaging
At the risk of offending some marketers out there... Not all emails are important.
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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