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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
marketing effectiveness
Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
2 Minute Read
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
3 Minute Read
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy
With third-party data being phased out, it's time for marketers to embrace a more reliable source...
3 Minute Read
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
2 Minute Read
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
2 Minute Read
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How Data Enrichment Improves Your Segmentation Strategy
As we (and many others) have said in the past, quality data is the foundation for marketing...
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Your Marketing Strategy is Wrong: How False Signals Mislead Marketers
A recent survey of marketers reveals that a third don't trust their marketing data, and over half...
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Email is Dead. Long Live Email! (Spoiler: It's not really dead.)
Have you heard? "Email is Dead!"
2 Minute Read
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How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing
Wondering how Motiva message testing works? Here's a peek under the hood.
2 Minute Read
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How to Implement Segments in an Eloqua Campaign
Everything you wanted to know about segmentation (but were afraid to ask)
1 Minute Read
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How to Configure a Frequency Management Email Test
How do you know how much email is too much for a particular segment?
5 Minute Read
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