Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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marketing effectiveness

Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...

Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

First Apple, Now Gmail? How Image Prefetching Will Impact Open Data

Google is the latest email service provider to make changes that result in fake open signals.

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How Data Enrichment Improves Your Segmentation Strategy

As we (and many others) have said in the past, quality data is the foundation for marketing...

Your Marketing Strategy is Wrong: How False Signals Mislead Marketers

A recent survey of marketers reveals that a third don't trust their marketing data, and over half...

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How Motiva AI uses Multi-Armed Bandit Modeling in Message Testing

Wondering how Motiva message testing works? Here's a peek under the hood.

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?