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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Message Fatigue
Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress
Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...
2 Minute Read
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts
You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
3 Minute Read
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
2 Minute Read
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
2 Minute Read
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How to Configure a Frequency Management Email Test
How do you know how much email is too much for a particular segment?
5 Minute Read
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How to Reach More of Your Audience Through Segmentation
One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...
2 Minute Read
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Frequency Management: How to combat unsubscribes and contact fatigue
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...
3 Minute Read
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