Data Hygiene On Demand: Two Smart Ways to Use Dark Pool Smart Suppress

Your email marketing campaigns are only as strong as your database. Garbage In, Garbage Out. Filter...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...