Best Practices for Email Marketing: Email Variety = Success

As a marketer, you probably know you can send different types of emails to achieve various business...

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...

How to Leverage Message Testing to Save Time and Boost Engagement

There are four very good reasons for using three or more email versions in your message tests.

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...

How to Prioritize Opportunities for Email Marketing Optimization

If you have limited resources and time to optimize your email marketing campaigns and you’re not...

Why Message Testing Doesn't Work with Small Contact Groups

Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...

Developing Email Versions for Testing

Multivariate message testing is one of the most powerful tools for optimizing content and...