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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Multivariate Message Testing
Best Practices for Email Marketing: Email Variety = Success
As a marketer, you probably know you can send different types of emails to achieve various business...
3 Minute Read
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The Carbon Footprint of Enterprise Email Marketing
If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...
4 Minute Read
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Cheat Codes for Marketers: How to Use Motiva’s Subject Line Analyzer
Introducing our upgraded subject line analyzer, now with automatic subject line generation.
2 Minute Read
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How to be a Rock Star (at Your Next Performance Review)
Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
3 Minute Read
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts
You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
3 Minute Read
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What the Golden Girls Can Teach You About Sender Personas
Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
2 Minute Read
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
1 Minute Read
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Best Practices for Effective Multivariate Message Tests: CTAs
If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
2 Minute Read
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Best Practices for Effective Multivariate Message Tests: Subject Lines
Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
3 Minute Read
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022
5 areas of focus to improve your marketing performance in 2022.
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
2 Minute Read
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