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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
open rate
Why Your Open Rates Have Plummeted (and What You Can Do About It)
Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
3 Minute Read
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
2 Minute Read
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First Apple, Now Gmail? How Image Prefetching Will Impact Open Data
Google is the latest email service provider to make changes that result in fake open signals.
2 Minute Read
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Every Email is an Opportunity: Tips for Automated Nurture Campaigns
Every email marketing campaign is an opportunity to learn more about your audience. With every...
4 Minute Read
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
1 Minute Read
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How to Use the From: Line to Boost Email Open Rates
There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
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How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
1 Minute Read
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Why Message Testing Doesn't Work with Small Contact Groups
Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
1 Minute Read
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Developing Email Versions for Testing
Multivariate message testing is one of the most powerful tools for optimizing content and...
2 Minute Read
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