Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

optimization

Why Your Open Rates Have Plummeted (and What You Can Do About It)

Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...

Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

PTC implements Motiva optimizations to increase click throughs by 46%

Learn how PTC, a global digital transformation solutions provider, partnered with Motiva to become...

What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

Tips and Tricks for Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

How to Conduct Send Time Analysis to Improve Your Email Strategy

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a breeze...