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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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optimization

5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...
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Why Your Open Rates Have Plummeted (and What You Can Do About It)

Got the 22A Auto-Open Blues? Eloqua's update in response to Apple's Mail Privacy Protection should...
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Best Practices for Effective Multivariate Message Tests: CTAs

If you’re new to the idea of multivariate message testing – experiments that go beyond A/B message...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.
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PTC implements Motiva optimizations to increase click throughs by 46%

Learn how PTC, a global digital transformation solutions provider, partnered with Motiva to become...
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What is Artificial Intelligence and How Can It Help Marketers?

What is Artificial Intelligence? In popular culture, and science fiction in particular, artificial...
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
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How to Use the From: Line to Boost Email Open Rates

There's a lot of focus on subject line testing for content optimization, but subject lines are...
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Tips and Tricks for Optimizing Event Promotions

Events are a great way to qualify leads and build a relationship with potential and existing...
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How to Conduct Send Time Analysis to Improve Your Email Strategy

A well timed email can be the difference between a new relationship or a missed opportunity....
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How to Calculate an Email Baseline to Track Improvement

You can't track performance improvement and the impact of your efforts without a baseline. Here's...
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