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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
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performance
How to Identify, Investigate, and Re-engage At-Risk Database Contacts
You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
3 Minute Read
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
1 Minute Read
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How to Use the From: Line to Boost Email Open Rates
There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
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Tips and Tricks for Optimizing Event Promotions
Events are a great way to qualify leads and build a relationship with potential and existing...
3 Minute Read
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How to Conduct Send Time Analysis to Improve Your Email Strategy
A well timed email can be the difference between a new relationship or a missed opportunity. ...
2 Minute Read
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How to Calculate an Email Baseline to Track Improvement
You can't track performance improvement and the impact of your efforts without a baseline. ...
4 Minute Read
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Use These 3 Approaches to Calculate Email Marketing ROI
Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
2 Minute Read
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How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
1 Minute Read
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