Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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privacy

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

First Apple, Now Gmail? How Image Prefetching Will Impact Open Data

Google is the latest email service provider to make changes that result in fake open signals.

Apple Mail Privacy Protection is Coming: What to Start and Stop Doing.

Apple Mail's upcoming privacy protections caught many marketers by surprise. Here's what you can do...

Why Apple’s Email Privacy Announcement Should Make You Rethink Your Email Strategy

Last week, Apple announced a series of new privacy-preserving features, and for email marketers,...