Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

Tips and Tricks for Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

How to Conduct Send Time Analysis to Improve Your Email Strategy

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

The 4 Points of a Great Business Case Study

  Communicating marketing impact is more important than ever.  Digital channels give us access to...

Video: Storytelling Tips & Tricks

Take 5 minutes to learn how to clearly and quickly communicate about your campaign optimizations...