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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
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Every Email is an Opportunity: Tips for Automated Nurture Campaigns
Every email marketing campaign is an opportunity to learn more about your audience. With every...
4 Minute Read
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How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing
Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...
1 Minute Read
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How to Use the From: Line to Boost Email Open Rates
There's a lot of focus on subject line testing for content optimization, but subject lines are...
3 Minute Read
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How to Calculate an Email Baseline to Track Improvement
You can't track performance improvement and the impact of your efforts without a baseline. ...
4 Minute Read
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How to Prioritize Opportunities for Email Marketing Optimization
If you have limited resources and time to optimize your email marketing campaigns and you’re not...
1 Minute Read
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Why Message Testing Doesn't Work with Small Contact Groups
Yeah, I know. It's an unfortunate reality. But running a message test with less than 1,000...
1 Minute Read
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Developing Email Versions for Testing
Multivariate message testing is one of the most powerful tools for optimizing content and...
2 Minute Read
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The 4 Points of a Great Business Case Study
Communicating marketing impact is more important than ever. Digital channels give us access to...
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