Every Email is an Opportunity: Tips for Automated Nurture Campaigns

Every email marketing campaign is an opportunity to learn more about your audience. With every...

How Royal Mail Achieved 45% Revenue Boost with Motiva Message Testing

  Robin Woolley, an email marketing executive at Royal Mail and an avid Motiva Message Tester,...

How to Use the From: Line to Boost Email Open Rates

  There's a lot of focus on subject line testing for content optimization, but subject lines are...

How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

How to Prioritize Opportunities for Email Marketing Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re not...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...

Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...

The 4 Points of a Great Business Case Study

  Communicating marketing impact is more important than ever.  Digital channels give us access to...