Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

Checklist: Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...

Is Your Organization Ready for AI?

Implementing artificial intelligence in your marketing strategy can supercharge business results....

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a breeze...