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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
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5 Steps for Measuring Success with Dark Pool Data Hygiene
You know that data hygiene is crucial to your email marketing success. But what should you track to...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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Checklist: Best Practices for a Successful Email Marketing Campaign
It takes a lot of planning and deliberate effort to create an engaging, knock-it-out-of-the-park...
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What Litmus' State of Email 2021 Means for Marketers
Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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Data Hygiene 101: Successful Marketing Starts with Clean Data
The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
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Is Your Organization Ready for AI?
Implementing artificial intelligence in your marketing strategy can supercharge business results....
2 Minute Read
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Use These 3 Approaches to Calculate Email Marketing ROI
Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
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