Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

roi

The Carbon Footprint of Enterprise Email Marketing

If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...

4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...

5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.

Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...

How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...

Use These 3 Approaches to Calculate Email Marketing ROI

Depending on a few external forces, calculating your email marketing ROI can either be a breeze...