Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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How Much is Your Bad Data Costing You?

Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a breeze...