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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
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5 Steps for Measuring Success with Dark Pool Data Hygiene
You know that data hygiene is crucial to your email marketing success. But what should you track to...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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How Much is Your Bad Data Costing You?
Data hygiene is a bit like going to the dentist. It can be unpleasant, but the cleaning and checkup...
2 Minute Read
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Use These 3 Approaches to Calculate Email Marketing ROI
Depending on a few external forces, calculating your email marketing ROI can either be a breeze...
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