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Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...
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How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...
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Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.
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What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...
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Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...
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How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...
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What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....
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New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.
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4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?
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Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"
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How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.
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How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)
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