Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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Best Practices for Email Marketing: Email Variety = Success

As a marketer, you probably know you can send different types of emails to achieve various business...

The Carbon Footprint of Enterprise Email Marketing

If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...

Worried About Data Compliance? Motiva's Dark Pool Can Help

There are really two different types of compliance with which email marketers should concern...

4 Ways to Stay Cutting Edge with Your Email Marketing in 2023

Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...

How to be a Rock Star (at Your Next Performance Review)

Looking to stand out during your next performance review? Learning how to use Motiva to optimize...

How to Identify, Investigate, and Re-engage At-Risk Database Contacts

You've got data quality issues. Who doesn't? But you also have Motiva's Dark Pool. Here's how to...

Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

What the Golden Girls Can Teach You About Sender Personas

Which Golden Girl would you like to get an email from? Blanche, Dorothy, Rose, or Sophia? Each has...

Best Practices for Effective Multivariate Message Tests: Subject Lines

Want to learn how to add multivariate message testing to your email marketing strategy? This is the...

How to Collect and Use Zero-Party Data for Updated Marketing Strategy

With third-party data being phased out, it's time for marketers to embrace a more reliable source...

What Litmus' State of Email 2021 Means for Marketers

Late last year, Litmus released their annual State of Email report, and it's a fascinating read....

New Year, New Strategy? 5 Tips for Successful Marketing in 2022

5 areas of focus to improve your marketing performance in 2022.