Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

Posts about

Segmentation

Email is Dead. Long Live Email! (Spoiler: It's not really dead.)

Have you heard? "Email is Dead!"

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

How to Configure a Frequency Management Email Test

How do you know how much email is too much for a particular segment?

How to Reach More of Your Audience Through Segmentation

One of the many benefits of using Motiva AI for your email marketing campaigns is its ability to...

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

How to Use Motiva Reports to Refine Segmentation and Boost Engagement

With the focus of email marketing shifting away from Open Rates, audience engagement will become...