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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Sender Score
Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
3 Minute Read
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How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
3 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
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5 Reasons Why Motiva is Essential to Your Marketing
Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.
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3 Reasons Why Segmentation is Vital for Email Marketing
How do you connect with your audience? One segment at a time.
3 Minute Read
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Data Hygiene 101: Successful Marketing Starts with Clean Data
The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
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How to Improve Email Deliverability and Your Sender Score
Email deliverability is a major concern for marketers, but taking these steps will increase the...
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