Personalizing Email Frequency for an Outsized Impact

Deeper frequency optimization is now easily accessible with Motiva's latest release.

How to Stop Inactive Contacts from Destroying your Marketing Campaigns

Say you have a few thousand inactive contacts in your database. They may have opened one or two...

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How to Analyze Frequency Test Reports to Boost Audience Engagement

After running a frequency test on your audience segment, it's time to interpret the results.

5 Reasons Why Motiva is Essential to Your Marketing

Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.

3 Reasons Why Segmentation is Vital for Email Marketing

How do you connect with your audience? One segment at a time.

Data Hygiene 101: Successful Marketing Starts with Clean Data

The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...

How to Improve Email Deliverability and Your Sender Score

Email deliverability is a major concern for marketers, but taking these steps will increase the...