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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
Sender Score
4 Ways to Stay Cutting Edge with Your Email Marketing in 2023
Are you looking to stay ahead of your competition in 2023? Here are four areas email marketers...
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Is Your Outdated Email Marketing Strategy Sabotaging Your Campaigns?
When was the last time your marketing team reviewed your marketing strategy? If it's been awhile,...
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Are You Marketing to Zombies? Yes, You Are. Here’s How to Stop.
Don’t get us wrong: We appreciate and support zombies in their journey of discovery and...
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How Healthy is Your Contact Database? Our Update Shows You At a Glance
If you've been involved with email marketing strategy for any amount of time, you already know that...
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Personalizing Email Frequency for an Outsized Impact
Deeper frequency optimization is now easily accessible with Motiva's latest release.
2 Minute Read
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How to Stop Inactive Contacts from Destroying your Marketing Campaigns
Say you have a few thousand inactive contacts in your database. They may have opened one or two...
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
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How to Analyze Frequency Test Reports to Boost Audience Engagement
After running a frequency test on your audience segment, it's time to interpret the results.
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5 Reasons Why Motiva is Essential to Your Marketing
Any email platform can Batch 'N' Blast. For true email marketing success, you need Motiva.
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3 Reasons Why Segmentation is Vital for Email Marketing
How do you connect with your audience? One segment at a time.
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Data Hygiene 101: Successful Marketing Starts with Clean Data
The foundation of any successful marketing campaign is clean data. At first glance, it may not seem...
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How to Improve Email Deliverability and Your Sender Score
Email deliverability is a major concern for marketers, but taking these steps will increase the...
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